SEO and analytic are two very important topics for a public website.
Having your site or your client site SEO (search engine optimization) ready, is a great way to bring traffic. The Wikipedia defines it as “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.” The leading search engines for today are Google, Yahoo and Bing. Millions and millions of people are searching using keywords on these giant search engines everyday. The main goal of SEO is to rank your site as high as possible once someone initiates a search using keywords. The way it works is search engine has spider bots that crawls the web for information and stores it within the companies server. Then the “indexer” will use those information that has been stored by the spider, and determine various values, such as links to other pages, keywords, locations of words etc. Google allows webmasters to control which page should be crawled and which pages shouldn’t. By creating a xml site-map, we can guide the spiders to crawl pages according to links. Also having a robot txt file placed on the directory can specify and instruct spiders to not crawl certain pages and folders. We can also create meta tags to prevent a page from being crawled.
